Oobopopop. Go on, say it out loud! Oobopopop. It means whatever you want it to mean. For VALAIRE, it’s the sound of freedom and happiness. It’s the feeling you get when your body moves to the beat, when you put your hands together and stomp your feet. Good vibes and wide smiles! Oobopopop is a philosophy.
For this new album Oobopopop, the members of VALAIRE escaped the harsh Montreal winter in search of someplace much warmer to lay down the roots. They ended up in Louisiana where they were surrounded by funk, jazz, and everything that grooves. Every day, they would “go to work” on their own, building on song ideas based around specific tones and tempos. From there, the music took shape collectively. Late night gatherings also fuelled their creativity. The only golden rule was that the music had to feel good. VALAIRE set out to make an album that was upbeat and joyous, hopping from funk and soul to samples and beats. The result is an all-inclusive, sing-along dance party, complete with brass, keyboards, and percussion.