The End of Soundcloud?
For almost a decade, SoundCloud has been the online hub for new and established artists to release and promote their new, original songs to a loyal following who are hungry to discover new music. The founders' original purpose was for artists to share their orignal sounds with each other, but this unique concept transformed into a full publishing tool that also allowed musicians to distribute their tracks. Less than two years after their formation, SoundCloud were already able to annouce that they had acquired one million users.
It is no secret that SoundCloud has been under threat recently, with rumours that the service may shut down. The rumours have caused thousands of artists to fear their music will be lost from the site. It would be one thing if the end of SoundCloud simply meant losing one way to listen to music - of which there are countless other ways to stream audio online. However, SoundCloud hosts music, and its discontinuation would mean losing hunderds of thousands of hours of audio - music, podcasts, radio shows. Similarly, it would mean the end of a scene: SoundCloud has hosted the emergence of its own genre and musical community, a branch of hip-hop so closely identified with the website that most people call it 'SoundCloud rap'.
Cofounder and CEO Alex Ljung wrote an open letter titled 'SoundCloud is here to stay' following the announcement that the London and San Francisco offices will be closing due to cuts. The letter included the following statement.
"The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe."
Millions of Soundcloud users, both musicians and music lovers hungry for new music, will be relieved that SoundCloud is sticking around, hopefully for a long time to come.