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Lit up by neon, powered by heart, lungs and a med school mind - Frida Sundemo would never leave it to chance when giving birth to new music.
Together with long time collaborator producer Joel Humlén, she makes undefinable pearls of pop. Easy to receive, hard to forget, wrapped with love.
Sundemo's debut EP Indigo was well received by several quarters, including the NME, who wittily called Frida's voice "...sweet but sad,like a lollipop dropped on the floor," and the Guardian, who praised her "glistening electro-pop."
Follow-up EP Lit Up By Neon did also gain major tastemakers' recognition. The Line Of Best Fit wrote "Neatly cementing her place as one of the genuine pacesetters in [the Scandinavian pop] scene, Frida Sundemo returns with another brilliantly moreish new cut."