HOT VOX showcase some of the freshest emerging artists breaking through onto the scene, but in an industry saturated with new music, how can you cut through the noise?

To separate the best from the rest, we have cherry picked one of our favourite new acts and are pleased to have them as our Artist Of The Day.

Today’s Featured Artist Of The Day is PRINCE OF SWEDEN

Prince of Sweden is a 28 year-old singer-songwriter from South London.

Brought up in the country, he learned guitar from the guy with the strawberry farm opposite his house. In winter they'd sell Christmas trees together and jam afterwards. His main musical education came, however, from his dad's one-man a capella rendition of Led Zeppelin's Black Dog.

Long intrigued by lyricism and poetry, Prince of Sweden cites Arctic Monkeys, Leonard Cohen and Tom Waits as his main influences.

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