Spotify is the easiest way to share your music and target a wider fan base. Spotify listeners are constantly looking for new music with playlists like 'Discover Weekly' and employees discover music from emerging artists for those playlists if they like what they hear. But, you can only get on one of their popular playlists if you are on Spotify!
Spotify is where industry people are looking for their artists. They look at the emerging artists that are working hard to get their music heard. All three major labels have dedicated divisions to streaming on Spotify. Universal has HITS!, Sony has Filtr and WMG has Topsify.
It is no secret that digital distribution and streaming is now the primary way in which listeners access and buy their music. This was originally seen as a negative development but, as platforms like Spotify and Apple Music become more popular, music piracy is decreasing. In the year following the launch of Spotify, piracy actually fell by 20% in Australia. Music can now be accessed so easily on your phone, people aren't seeing the benefits of buying CDs anymore.
Your artist profile on Spotify gives you an insight into the popularity of your music, and which songs are becoming the most popular and gaining the most attention. This is key information to help you, as an artist, progress. You can consider this information when writing new music and tailoring it to the preferences outlined in the Spotify data, and even use the information to help run promotional campaigns and sell merchandise.
Spotify is unique in that listeners can publish the music they are listening to, and this way your listeners become your promoters without even realising.
So how can you get your music on Spotify? Using an online distributor like TuneCore is the best way to get your music out there whilst still keeping 100% of the revenue.