The EMC

We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.

Today’s One To Watch is Human Experience by The EMC

The EMC 
Four people connected by long term friendships, bizarre coincidences shared experience, and the tumultuous nature of life both the successes, disasters and disappointments. All of us share desire to create exciting music and the escapism and catharsis that the creative process generates. 
Songs formed from a foundation of acoustic guitar and a lone singer augmented by a platform of solid drums, innovative use of effects, textural guitars and doom bass. Incorporating synths and piano generating a unique sound which tell stories, emotions and images of love, loss, anguish and redemption.