VERONICA

We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.

Today’s One To Watch is ‘Ground to Dust’ by Veronica.

Sultry lush vocals, visceral storytelling, and organic soundscapes are what best define VERONICA’s artistic world. Born in Italy and now based in London, VERONICA has grown into an ingenious singer-songwriter crafting a seamless blend of pop structures and colourful jazz harmony.

Inspired by the the heartfelt soul-rooted ballads of Adele and the piano-led storytelling of Alicia Keys, VERONICA’s singles – ‘Ground To Dust’ and ‘Mama!’ – are a complete mosaic of all these musical elements. 
From bossa nova, to jazz trio textures and neo-soul grooves, they are only a glimpse of a bigger project: VERONICA’s debut EP in April 2024.