We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.
Today’s One To Watch is ‘Egotripper’ by THE KYND
The Kynd were part of the first wave of Britpop bands in the mid-90s and rose to prominence with the Andy Bell (RIDE/Oasis) produced debut single ‘Egotripper’. The band were described by Melody Maker as ‘power brit-pop’ and were NME’s ‘new indie hopefuls’ before splitting up at the end of the decade. In 2021 the band reformed to celebrate the 25th Anniversary of their debut with a string of sold-out live dates and festival performances including Shiiine On, Speakeasy and Truck Festival. Now The Kynd have announced the release of their long-awaited second album ‘TIMELINES’, produced by Brian O’Shaughnessy (Primal Scream/My Bloody Valentine) which will hit the shops on 10th March 2023.