Influenced by a range of artists including David Bowie, Madonna, Roisin Murphy and Grimes - Alfreda’s genre bending sound and confessional, storytelling songwriting is partly rooted in her New York City childhood upbringing. She later moved to Sussex, UK prompting the indie artist to experiment with music software and recording her own songs. Finally moving to London aged sixteen to pursue music full-time, Alfreda dedicated this time to building her live shows throughout the city. Not long after, Alfreda was introduced to the Berlin music scene by long-time collaborator Craig Walker. Whilst there, she got to know many new producers and songwriters which has helped develop her own distinctive production style of elegant, chic-pop, working with the likes of: Tyler Pope (LCD Soundsystem) and Knox Chandler (Lou Reed, Siouxsie and the Banshees), and producers Victor van Vugt (Nick Cave, PJ Harvey) and Jan van Der Toorn (Outkast, Snoop Dogg). In 2019, Alfreda conceptualised two music videos, ‘Anyone’ and ‘This Room', alongside award winning multimedia artist Roger Spy, who also directed both. Alfreda is currently in the midst of releasing her first EP project which she will be touring across England this year.