Louise Udin a.ka LOUUD is a Swedish artist based in London.
LOUUD is currently recording her debut EP that will be released later on this year. First single “ Fools” taken from the EP will be released this spring.
Louise has always had a passion for music since a young age and has been singing in different bands and competed in singing competitions since she was 12. She attended Rytmus in Stockholm, a music school where artists like Tove Lo, Robyn and Icona Pop all have studied as well. After she graduated from Rytmus she took a little break from music and focused on traveling and working. After two years of not really doing anything with music at all, she applied to BIMM London and she started her BMus Popular Music Performance course in September 2013. After mostly singing covers of other artists songs, Louise felt that she wanted to explore songwriting more and to start performing with her own music. In May 2014, she put together a band made up by friends from BIMM London to play with her and a couple of months later they recorded her first single “High”. The band is made up by Craig Sellar on drums, Isabel Torres and Rob Webb on guitars and Sam Cooper on bass. LOUUD has played in various venues across London including Under The Bridge, O2 Islington, 229 The Venue and Borderline. The sound is described as ambient pop with catchy melodies with a melancholy vibe and some of her inspirations are London Grammar, Banks and Tove Lo.
The first single “Fools” from the upcoming EP is a catchy and melancholic pop song. “Fools” is released this spring.