Aidaya

HOT VOX showcases some of the freshest emerging artists breaking through onto the scene, but in an industry saturated with new music, how can you cut through the noise?

To separate the best from the rest, we have cherry picked one of our favourite new acts and are pleased to have them as our Artist Of The Day.

Today’s Featured Artist Of The Day is Aidaya!

Aidaya is a London-based singer-songwriter and producer—half folk fairy, half bedroom producer—who loops her feelings into layered, genre-blending soundscapes. With a sound that fuses acoustic warmth and digital edge, she mixes elements of indie pop, R’n’B, hip hop, and beyond. Her songs are often melancholic with a sassy twist, exploring vulnerability, self-reflection, and the chaos of being a human. Whether she’s layering harmonies or scribbling lyrics, she’s probably knee-deep in feelings, buried in cables, and wondering if reverb can, in fact, fix everything.