Ariff AB

HOT VOX showcases some of the freshest emerging artists breaking through onto the scene, but in an industry saturated with new music, how can you cut through the noise?

To separate the best from the rest, we have cherry picked one of our favourite new acts and are pleased to have them as our Artist Of The Day.

Today’s Featured Artist Of The Day is Ariff AB. 

Ariff A.B. is a Malaysian-born, London-based Freak Folk Alternative singer-songwriter known for his dark, poetic lyricism, cinematic sound, and explosive live performances.Ariff’s lyrics are raw, poetic, turning personal experiences and emotional scars into songs that connect with those who have faced their own battles. His songwriting refuses to hide behind perfection. On stage, Ariff A.B. brings an entirely different level of intensity. Known for his energetic showmanship and commanding stage presence, he gives everything to every performance. Ariff A.B. doesn’t just perform his songs—he lives them. And every time he steps onto a stage, he leaves a part of himself behind.