Adora

We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.

Today’s One To Watch is ‘They Mingle With a Sweet Crowd’ by Adora

The London-based duo Adora is made up of Romi Alter and Fran Sylver – two multifaceted creatives who incorporate their experiences in music and fashion into their own creative concept. A glam pop/rock duo, who are more than just their music. What best portrays this and sets them apart, is the wide range of visual media they self-direct and self-produce – particularly their music videos and creative photoshoots.

Moreover, they carry their sophisticated, dramatic, yet approachable energy into their live shows. Inspired by the diligent and theatrical work ethic and poise of female pop icons, but never missing the explosive and contagious energy of rock & roll.