We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.
Today’s One To Watch is Sold Your Soul by Joanna And The Dropouts
Joanna and The Dropouts, formed in 2019, are a Brighton/London- based band blending garage rock, surf, and punk.
Fronted by Joanna with her B52’s/Wanda Jackson-inspired vocals, big curly hair, and baby blue Fender, the group includes her husband Ross on funky bass, Charlotte on keys and backing vocals, and Cheryl on drums keep everyone in time.
They’ve played iconic venues including The George Tavern and The Prince Albert, supporting acts like Gen and The Degenerates and ARXX. In 2024, they performed at Glastonbury’s Croissant Neuf Stage, with their track “You’re So Cool” featured on Loud Women’s 2022 compilation album.