John Lion

We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there..

Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.

Today’s One To Watch is  I Don’t Believe In Magic by John Lion.

John Lion and his band hail from London, delivering a vibrant indie rock sound that fuses the timeless spirit of the 60s with the raw, alternative energy of the 90s, their music revives these classic influences while adding a contemporary twist.

2024 ended on a high note for John Lion and his band, with their first festival slot at Hertfordshire’s Begin Here festival and the honour of supporting 60s legends The Zombies. They’re now back in the studio, crafting their eagerly anticipated debut EP, which promises to be the next exciting chapter in their journey.