We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.
Today’s One To Watch is Born Out Of Frustration by Payola
Payola were formed in January 2024 through a love of 60’s rock n’ roll, soul, 70’s punk, 90’s indie & Britpop, and a desire to add something new to an already brilliant London new music scene.
As a result Payola’s swaggering debut single ‘Born Out Of Frustration‘, was released into the wild in August 2024 to high acclaim.
“No holes barred rock n roll , that’s undoubtedly one of the best debut singles of the year” – This Is The Music
“An anthem for the frustrated, a rallying cry wrapped in infectious hooks and charged with raw energy” – Epic Noise
Follow up single ‘The Way It All Begins‘ is due for release in November 2024, with the band planning live shows throughout 2025.
24 Jan | THE SPICE OF LIFE | GET TICKETS |