Sam Scherdel

We believe the humble music video is a seriously underappreciated art form. In our opinion, nothing makes you feel quite as immersed within an artist’s music – actually, you can’t beat a live show atmosphere for full immersion but we’re definitely biased there.. Our ONE TO WATCH series aims to bring you the latest music videos from some of our most exciting new artists.

Today’s One To Watch is “BALLOON” by SAM SCHERDEL! 

Hook laden, energetic and soulful songwriter Sam Scherdel has been penning music since his early teens.

With his gravelly waites-esque signature soulful voice contributing to his blueprint; his music is never too far strayed from the ‘Britpop’ resonances that were the background of his youth.

Having began releasing music in March 2022 following a partnership working with Producer Aidan Thomspon (Steelworks Studios/Alvarez Kings) he proceeded to release a catalogue of singles including “Balloon” which caused a stir within the industry and a series of sell out shows across Yorkshire.