Max Alexander

Some tracks are so good that you can’t help but hit repeat again and again. We’re lucky enough to experience that feeling quite often with our talented roster, so we thought it would only be fair to share…

Today’s TRACK OF THE DAY is ‘Hold On’ by Max Alexander!

Rooted in the folk traditions of the South West of England, Max Alexander grew up surrounded by the natural beauty and quiet rhythm of rural life — the kind of landscape that teaches you to listen before you speak. Now based closer to London, Max’s sound has evolved to reflect both worlds: the organic warmth of acoustic folk and the pulse of modern, forward-thinking production.
Blending intricate guitar work and a voice that carries both fragility and conviction, Max crafts songs that explore connection, change, and the spaces between. His songwriting reflects a search for stillness in an increasingly restless world — a theme that resonates through every track.