FUTURE ICON SEMI-FINAL : AMBER // Arlo Gould // Beth Eliza // Max Eastland // PRYNNE // Ruby Dean at Flamingo Room at O’Neill’s

The Event

Out of thousands of hopefuls, only a handful of standout solo artists and duos remain in the Future Icon Semi-Finals, each competing for a career-changing prize package worth over £5,000.

The winner will receive £1,000 in cash, an industry-leading artist development package courtesy of Blinding Talent, and professional studio recording time at Darkwood Studios from Headliner.

Future Icon is built to give emerging talent the tools, support, and momentum they need to thrive, from funding to promotion to production.

Make your voice heard and support your favourite artist and help them become a…. ‘Future Icon’.

Meet the lineup

AMBER

AMBER is an Oman-born, South African/Australian, London-based singer-songwriter and performer crafting a genre-fluid pop universe where intimacy, escape and emotional clarity collide. Blending soul, jazz, vintage and contemporary pop, she transfor... view artist profile

Arlo Gould

Arlo Gould is a solo indie/alternative singer and guitarist from South London who mixes bright melodies with his melancholic and often hopeful songwriting. Influenced by artists like Radiohead, Elliot Smith and Jeff Buckley, Arlo’s musical s... view artist profile

Beth Eliza

Hailing from the Suffolk countryside, Beth Eliza is an emerging singer-songwriter known for her heartfelt storytelling, distinctive vocals and captivating live performances. Blending folk, pop and country influences, her music combines honest lyri... view artist profile

Max Eastland

Max Eastland is a London-based singer-songwriter blending soft classic vocals with bossa nova, folk and jazz influences. His music combines intimate songwriting with warm Latin rhythms and cinematic atmosphere, drawing inspiration from artists suc... view artist profile

PRYNNE

PRYNNE is an alternative pop artist whose lyrical craftsmanship and genre-blurring sound have earned acclaim for their emotional depth and originality.

From New Zealand’s wild West Coast, she was raised backstage with her father, Dave... view artist profile

Ruby Dean

Ruby Dean is a singer-songwriter immersed in folk, pop and pouring her heart out. Based in South-East England, the 22-year-old was raised on the music of Fleetwood Mac, Cat Stephens and Norah Jones, all of which are strong influences in her songwr... view artist profile

The details

Key Info

DOORS OPEN

19:15

MINIMUM AGE

Strictly 18+ (I.D may be required)

TICKET PRICE

£10 ADV + fees £13 OTD

CAPACITY

200

Terms

Dress code is smart casual.

The venue

Perched above the bustle of Wardour Street, the Flamingo Room at O’Neill’s sits on legendary ground. This space was once home to the world-famous Flamingo Club and later the iconic WAG Club – venues that helped shape London’s music and nightlife. From ’60s rhythm & blues all-nighters to boundary-pushing club nights in the ’80s and ’90s, countless artists and music lovers have passed through these doors, contributing to its rich cultural legacy.

Today, the Flamingo Room remains a vibrant live space in the heart of Soho. With views over Chinatown, a dedicated stage and a lively, welcoming atmosphere, it’s the perfect spot to experience the energy of live music.